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A Hidden Gold Mine in Every Business

In many companies, most of the company seems to operate by a completely different set of rules and communicate in a different language than those the IT or computer services sector of the business.  This division is somewhat artificial and partially maintained by the IT people themselves because of a certain culture technical people have [...]

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Will DRM Save the Record Industry?

Without a doubt the single most influential agent of change in business trends in the last ten to twenty years has been the internet.  There is virtually no business segment or market that has gone unchanged by this powerful force.  But of all of the various businesses impacted by cyberspace, the music industry has to [...]

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The Roller Coaster Oil Market

There is a public mythology concerning the oil markets that has been fueled by a sharp rise in oil prices in the last few years.  That perception is that the oil companies whose job it is to acquire the raw materials to make petroleum products, including gasoline for transportation, are the source of the rising [...]

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The Steps to Finding the Perfect AD Agency

A good Ad agency can take a business and propel its success forward in ways that few other business partners can do.  If the business is one that will benefit from promotion or advertising, the right AD agency bring to the table the talent, the creativity and the resources to put together just the right [...]

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Businesses Learn to Make SEO Work for Them

One of the most important talents any management team of a business can have is to be able to detect changes in the marketplace and adjust how the business operates to function in that new market.  Some call it “thinking outside the box” and others refer to this talent as “working with a new paradigm”.  [...]

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What Google Knows

It wasn’t that long ago that a tremendous scare went through the internet community.    The issue had to do with the huge amount of data that can be collected on individuals using search engines online.  This large body of information naturally drew the attention of the Homeland Security agencies who are charged with the job [...]

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When Banks Explode

The proliferation of branches of banks in most American cities has become so epidemic that it is hard not to notice the dominance of this kind of business on any street corner in your town.  In many cases, a busy intersection which might be used for retail operations such as fast food restaurants, cleaners, gas [...]

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Business goes to Cyberspace

It is a well known axiom of doing business in any industry that those who do not stay in step with the times will be those companies that eventually die out.  There is no place where that truism is more evident than in the way that companies in virtually every business sector are finding to [...]

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Making Money from the Inside Out

It is a well-understood axiom of the business world that there are two ways to improve the bottom line of the business.  Stated simply, those two ways are to make money or to cut costs.  Now no business can cost cut their way to profitability.  But by the same token, waste and excessive internal costs [...]

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Creating Traffic

Perhaps you have followed the trend in business to create an internet web site for your business that can be used to supplement your marketing efforts.  If so, you have joined the momentum to create a corresponding “place” in cyberspace that can be used to reach customers online.  The need for such an internet presence [...]

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